What Is SEO?
Search engine optimization, SEO for short is exactly what the name suggests: it
is the aspect of optimizing/tweaking web text, images, and videos to affect their
organic search engine visibility.
Now, you may be wondering “Why? Why should I bother with SEO?” Well, one
of the reasons why SEO is such an important aspect of website traffic and why
search engine optimization is a big bucks business is as follows.
Optimizing your website content, i.e. optimizing your text, video, and image
content affects how search engine spiders (not actual spiders but a generic term
used to refer to search engines algorithms (called web crawlers) that periodically
crawl, and index web-pages in order of relevance to search queries) view your
website and the position they place it on their index. The more visible your
content is to these ‘spiders’, the higher your website ranks on SERPs. The higher
a page or content ranks, the more traffic it receives.
Search engine optimization takes into account what users search for (the
keywords they type into their search boxes), how search engines index websites
and the content therein, and most recently, how relevant and user-friendly
content is to users and user queries.
In general, SEO involves optimizing your website design by making it easier for
users to interact with content on various devices, using relevant keywords,
creating links between your website and other relevant, high quality sites on the
same topic, and as of May 2015, the mobile friendliness of your site.
We shall touch on each of these factors and look at how to optimize them for search.
Before we do that, let us briefly outline how search engines work.
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